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SMa.r.t.: Promenade now – Back to the Future?

02/23/2021 8:19 AM | Margaret Fulton (Administrator)

Prior relaunches of the Promenade (nee Santa Monica Mall) were easy compared to the challenge today, with novel open air formats from around the country as a guide, and little local competition.  Heavy residential patronage was a built-in business base as the heavily marketed tourist segment had not launched.  The retail business models were steady with ample growth opportunities.  Parking was ample, convenient and safe in a clean environment.  Today, we have critical sanitation and safety issues.  

What is clear is that any revitalization has to be as innovative as the challenge is unprecedented.    

Strategic Focus and Management Challenges

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